Business spotlight - Weekly News

Sam The DJ

Established: 1994

What He Does: Provides music for parties, dances, weddings, company gatherings and special occasions.

History: Sam the DJ has been in the Keys for seven years. He spins at places like Gary’s Pub, The Village Café, Sombrero Resort, Fun Time Entertainment, Hawk’s Cay Resort, Key Colony Inn, Big Pine Key and Marathon School Dances, Ocean, Woody’s and more.

Customer Philosophy: “I mix music everybody can enjoy ­– rap, R&B, pop, modern rock, reggae, Latin and island music.

Secret of Success: “ I am diverse and play all varieties of music”

Tips for other businesses:  "Be honest with your customers, satisfy your customers, and meet all their needs."